Two Maids franchise
A franchisee operates a residential house cleaning business from a leased office or light-industrial space, sending employee crews to clean homes within a ZIP-code territory of at least 50,000 households.
Manager-run permitted Disclosed
- Source
- 2026 Franchise Disclosure Document — Two Maids Franchising, LLC
- Document
- FDD 2026, issued 2026-04-01
- Item
- Item 15
- Page
- PDF p. 44
- Obtained
- Wisconsin Department of Financial Institutions — Franchise Registration Search, file 640873
The franchisor states it prefers active owners and does not want passive investors, but permits an alternative: a franchisee who does not operate the business personally must employ at least one full-time manager who completes initial training, devotes their entire time during normal business hours to the business, and is bound by the confidentiality and non-compete covenants. The manager need not hold equity. Separately, Item 12 requires the franchisee to devote full-time attention to promoting and developing the territory, which sits awkwardly against the manager option; a prospective buyer should clarify how the franchisor applies these two provisions together.
What stands out
- Total initial investment of $93,440 to $149,890 for a single territory; $59,950 of that is paid to the franchisor at signing ($19,950 Initial Franchise Fee plus $40,000 Initial Territory Fee), with a 15% discount for veterans and their spouses.
- Royalty is tiered at 6% of monthly gross revenue up to $83,300 and 5% above, with minimums of $500 per month per territory in months 7-12 and $1,500 per month thereafter regardless of sales.
- Beyond royalty: 2% to the national ad fund (minimum $500/month, may rise to 3%), a $650 monthly technology fee, and $3,000 then about $2,500 a month of franchisor-directed local advertising — roughly $5,150 a month per territory once minimums apply.
5 more observations
- Item 19 shows quintile averages, not a system average: $1,085,621 for the top fifth down to $229,897 for the bottom fifth of the 94 territories open two years or more, with individual results from $36,919 to $1,831,970.
- Gross margin of 51-53% in Item 19 deducts only direct labor and cleaning materials; it excludes rent, royalties, all franchisor fees, administrative payroll and owner pay, and is not profit.
- Franchised outlets grew from 99 to 184 between the start of 2023 and the end of 2025, a net gain of 85, with 107 openings and 22 closures over the three years and no company-owned units.
- The territory is protected but explicitly not exclusive: the franchisor may sell commercial cleaning under the same marks inside it, sell online or by direct marketing without compensation, and operate other brands there.
- Every owner, and the spouse of a married franchisee, must personally guarantee the agreement; disputes are mediated, arbitrated or litigated in Jefferson County, Alabama.
Things to verify
- Ask how the manager option in Item 15 works alongside Item 12's requirement that the franchisee devote full-time attention to the territory — the two provisions point in different directions.
- The charts re-sorted by household count (Charts 6-10) show far less separation than the revenue-ranked charts, which suggests territory size does not drive results; ask what does, and how the franchisor sized the territory being offered.
- Ask for the revenue trajectory of the 58 locations excluded from Item 19 for being open under a year, since they are close to a third of the system and none of their results are shown.
5 more questions
- Check what an owner actually keeps: Item 19 stops at gross margin, so build a full P&L including rent, the roughly $5,150 of minimum monthly franchisor charges, administrative payroll and owner compensation.
- Confirm the conversion-franchise investment range: Item 7 says $93,440-$139,890 while the cover page says $83,440-$139,890.
- Ask why the training program is described as 10 days when only 3 days in Alabama and 5 days in the territory are itemised, and what happens in the other 2 days.
- The franchisor's own financial statements are not provided; only the parent's audited statements plus a guarantee of performance. Ask about the franchisor entity's standalone finances.
- Verify what the $2,500 monthly Local Advertising Services Program actually buys, given the franchisor retains the greater of $300 or 10% and this line was 32.4% of its total revenue last year.
Economics: No calculator is offered because no annual average unit sales disclosed in Item 19. Model availability
Evidence confidence: High. This describes source support, not investment quality. AI-extracted and machine-verified where stated; no human line-by-line review. Source and review record.
Read the full research overview
A Two Maids franchisee runs a residential house cleaning business, dispatching uniformed employee crews from a leased office or light-industrial unit of roughly 1,500 to 2,000 square feet into a ZIP-code territory of at least 50,000 households. The franchisor, Two Maids Franchising, LLC of Birmingham, Alabama, has franchised since 2013 and has been owned since 2021 by Home Franchise Concepts, whose ultimate parent is JM Family Enterprises.
Item 7 puts the total initial investment at $93,440 to $149,890, and the line items foot exactly to both ends. Of the low figure, $59,950 goes to the franchisor at signing: a $19,950 Initial Franchise Fee plus a $40,000 Initial Territory Fee, both discounted 15% for veterans and their spouses. Ongoing charges run well beyond the headline royalty: 6% of monthly gross revenue up to $83,300 and 5% above, 2% to the national ad fund (which may rise to 3%), a $650 monthly technology fee, and required local advertising of $3,000 a month for six months then about $2,500, all paid through the franchisor. Minimums apply regardless of sales — after year one, at least $1,500 royalty and $500 advertising per territory per month.
There is an Item 19, but it reports quintiles rather than a system average. For the 94 territories open at least two years at December 31, 2025 — about half the system — the top fifth averaged $1,085,621 of gross revenue and the bottom fifth $229,897, across a range of $36,919 to $1,831,970. Territories open one to two years averaged $302,267. Costs are given only as direct labor and cleaning materials, producing average gross margins near 51-53% in every quintile; that is before rent, royalties, advertising and technology fees, administrative payroll and owner compensation, so it says nothing about owner earnings. No system-wide average, no overall median and no net income figure appear, and the 58 locations open less than a year are excluded entirely. Not disclosed in the reviewed source: any minimum liquidity or net worth requirement.
The system is growing quickly and closing few units. Franchised outlets went 99 to 118 to 144 to 184 over 2023-2025, on openings of 24, 32 and 51 against closures of 5, 6 and 11; the franchisor projects 42 more openings in 2026 and reports 37 signed agreements not yet open. Nothing was reacquired or left unrenewed in three years and there are no company-owned units, while transfers rose from 6 to 13 a year. Item 3 lists a 2006 Maryland consent order involving an affiliate under prior ownership and one 2025 collection suit against a former franchisee; Item 4 discloses no bankruptcy. The agreement runs 10 years with two five-year renewals, requires personal guarantees from every owner and from spouses, sends disputes to Alabama, and imposes a two-year post-term non-compete over the former territory and 25 miles around any other Two Maids territory.
View ratings and their supporting evidence
Transparent ratings
How these are computedEach dimension is scored 1–5 from published formulas. Missing data yields “Not enough evidence to rate”, never a low score. There is no composite score by design.
How the system has performed, computed from the disclosed Items 7, 19 and 20. Figures a documented material source inconsistency puts in doubt are excluded, and the dimension shows “Not rated”.
Inputs
- The FDD's own Item 20 tables disagree on the unit counts this score needs (classification C): The Ohio 2025 row prints start 2, opened 2, terminations 0, non-renewals 0, reacquired 0, ceased-other 0, end 2. It does not foot: 2 + 2 = 4, not 2. Confirmed on the rendered page
Inputs
- Attrition = (terminations + non-renewals + reacquisitions + ceased-other) ÷ start-of-year franchised units, averaged over 3 fiscal years
- Thresholds: <2% → 5; 2–4% → 4; 4–6% → 3; 6–10% → 2; >10% → 1
Inputs
- No annual average unit sales disclosed
How much this brand’s FDD discloses, and how well-supported our data on it is. This measures transparency, not business performance — a strong business that discloses little scores low here and stays unrated above.
Inputs
- Item 19 present (+1)
- Average plus median or a distribution (+1)
- Population 51% of franchised units, clearly described (+1)
- Cost or profit data disclosed (+1)
- Multi-year or cohort data (+1)
Details
- Missing: Annual AUV
- Franchisor Track Record
- Franchising 13 years (since 2013) · 184 outlets · Item 3: 2 matter(s) disclosed · Item 4: none disclosed
- Multi-Unit Scalability
- Multi-unit ownership happens through separate franchise agreements for separate territories rather than an area development agreement. A second territory bou… · Manager-run permitted
- Operational Intensity
- Manager-run permitted
Initial investment
FDD Items 5 and 7Format shown: Single new territory, leased office/warehouse of approximately 1,500-2,000 sq ft (non-conversion)
$93,440–$149,890 total initial investment. Excludes real estate purchase. Includes 3 months of additional funds.
View full investment breakdown — Items 5 & 7
| Initial franchise fee (the named Item 5 fee only) | $19,950 Disclosed
15% veteran/active-service/spouse discount reduces this to $16,958; not the standard new-franchisee rate. Other required Item 5 payments to the franchisor are listed separately below — this figure is the named fee only. |
|---|---|
| Other required initial payments to the franchisor (Item 5) |
|
| Total Item 5 payments to franchisor/affiliates | $59,950 Derived
|
| Total initial investment — low | $93,440 Disclosed
Line items in the Item 7 table sum exactly to this figure. |
| Total initial investment — high | $149,890 Disclosed
Line items in the Item 7 table sum exactly to this figure. |
| Midpoint of range | $121,665 Derived
|
| Real estate purchase included? | No — assumes a leased site |
| Additional funds assumed | 3 months |
| Required liquid capital | Not disclosed in the reviewed source Not disclosedNot disclosed in the reviewed source. We did not find this value in 2026 Franchise Disclosure Document — Two Maids Franchising, LLC; we do not fill gaps with estimates or third-party figures. No minimum liquid capital requirement appears on the cover page or in Items 1, 5, 7 or 15 of the reviewed document. Item 7 note 7 recommends (does not require) $60,000 of working capital for the first year of operation. |
| Required net worth | Not disclosed in the reviewed source Not disclosedNot disclosed in the reviewed source. We did not find this value in 2026 Franchise Disclosure Document — Two Maids Franchising, LLC; we do not fill gaps with estimates or third-party figures. No minimum net worth requirement is stated anywhere in the reviewed document. |
The Item 7 table assumes a leased commercial office/warehouse of roughly 1,500-2,000 sq ft; no real estate purchase is contemplated. Both the low and high columns foot exactly to the stated totals. Of the low total, $59,950 is payable to the franchisor at signing. The table also shows a separate 'Conversion Discount' line of $0 to ($10,000), which is excluded from the line items above because it reduces rather than adds to the total. The conversion totals are internally inconsistent in the reviewed document: the Item 7 table gives $93,440-$139,890 while the cover page gives $83,440-$139,890; applying the maximum $10,000 discount to the standard low of $93,440 produces the cover page's $83,440. Item 10 offers franchisor financing of $32,000 of the initial fees over 60 months at 10% ($682.04 per month), secured by substantially all business assets.
Item 7 line items (15)
| Expenditure | Low | High |
|---|---|---|
| Initial Franchise Fee — Payable only with your first franchise agreement; includes initial training and start-up package. | $19,950 | $19,950 |
| Initial Territory Fee — Payable when buying a territory from the franchisor rather than an existing franchisee. | $40,000 | $40,000 |
| Lease, utility and security deposit | $2,500 | $7,500 |
| Leasehold improvement / decorating cost — Typical space 1,200-1,800 sq ft; minor painting, carpet and electrical work. | $4,000 | $10,000 |
| Fixtures, furnishings, equipment, computer system, software, fax, printer, phones | $2,500 | $9,800 |
| Uniforms — 10 sets; must be bought from the franchisor. | $750 | $750 |
| Telephone / communication system | $140 | $140 |
| Opening inventory | $1,000 | $2,000 |
| Business licenses | $100 | $500 |
| Insurance | $2,500 | $4,000 |
| Legal and accounting | $0 | $2,500 |
| Initial training expenses — Travel, meals and lodging above a $1,000 travel voucher; low assumes one attendee driving, high assumes two flying. | $750 | $2,250 |
| Signage - interior/exterior | $250 | $1,500 |
| Local Advertising Start-Up Program Fee — $3,000 per month for the first three months, paid to the franchisor as exclusive supplier. | $9,000 | $9,000 |
| Additional funds - 3 months — Assumes no owner salary or draw and no hired manager during the period. | $10,000 | $40,000 |
Source for every row: the Item 7 estimated-initial-investment table of 2026 Franchise Disclosure Document — Two Maids Franchising, LLC (table begins PDF p. 22) — rows inherit the table's citation rather than carrying fifteen identical ones.
Other formats disclosed in Item 7 (1)
| Format | Low | High | Fee |
|---|---|---|---|
| Conversion franchise (converting an existing residential cleaning business) | $93,440 | $139,890 | $19,950 |
Ongoing fees
FDD Item 6Royalty
6% of gross sales Disclosed
- Source
- 2026 Franchise Disclosure Document — Two Maids Franchising, LLC
- Document
- FDD 2026, issued 2026-04-01
- Item
- Item 6 — Royalty
- Page
- PDF p. 16
- Obtained
- Wisconsin Department of Financial Institutions — Franchise Registration Search, file 640873
Tiered monthly on gross revenue per territory: 6.0% on the first $83,300 of the prior month's gross revenue and 5.0% above that. A minimum royalty applies regardless of sales: none for the first six months, then $500 per month per territory for months seven through twelve and $1,500 per month per territory thereafter. Minimums may rise each April 1 by up to the change in the Consumer Price Index.
Brand advertising fund
2%–3% of gross sales Disclosed
- Source
- 2026 Franchise Disclosure Document — Two Maids Franchising, LLC
- Document
- FDD 2026, issued 2026-04-01
- Item
- Item 6 — National Advertising Fund Payment
- Page
- PDF p. 16
- Obtained
- Wisconsin Department of Financial Institutions — Franchise Registration Search, file 640873
The greater of 2% of the prior month's gross revenue or $500 per month per territory. The franchisor may raise the rate to no more than 3% of gross revenue, and may raise the $500 minimum each April 1 by up to the change in the Consumer Price Index.
Local marketing
$2,500–$3,000/month Disclosed
- Source
- 2026 Franchise Disclosure Document — Two Maids Franchising, LLC
- Document
- FDD 2026, issued 2026-04-01
- Item
- Item 6 — Local Advertising Services Program Fee
- Page
- PDF p. 16
- Obtained
- Wisconsin Department of Financial Institutions — Franchise Registration Search, file 640873
At least $3,000 per month during the first six months of operation on media directed and executed by the franchisor or its designee, then currently $2,500 per month, subject to change. The franchisor retains a management fee of the greater of $300 or 10% of monthly ad spend (up to 15% for the start-up program). The first three months of this spend, $9,000, is also shown as a line item in Item 7.
Core requirements shown separately; caps, credits and conditions may overlap. Check the full schedule for technology, cooperative, transfer and other charges.
View all recurring fees and conditions
| Royalty | 6% of gross sales Disclosed
Tiered monthly on gross revenue per territory: 6.0% on the first $83,300 of the prior month's gross revenue and 5.0% above that. A minimum royalty applies regardless of sales: none for the first six months, then $500 per month per territory for months seven through twelve and $1,500 per month per territory thereafter. Minimums may rise each April 1 by up to the change in the Consumer Price Index. Tiered monthly on gross revenue per territory: 6.0% on the first $83,300 of the prior month's gross revenue and 5.0% above that. A minimum royalty applies regardless of sales: none for the first six months, then $500 per month per territory for months seven through twelve and $1,500 per month per territory thereafter. Minimums may rise each April 1 by up to the change in the Consumer Price Index. |
|---|---|
| Advertising / brand fund | 2%–3% of gross sales Disclosed
The greater of 2% of the prior month's gross revenue or $500 per month per territory. The franchisor may raise the rate to no more than 3% of gross revenue, and may raise the $500 minimum each April 1 by up to the change in the Consumer Price Index. The greater of 2% of the prior month's gross revenue or $500 per month per territory. The franchisor may raise the rate to no more than 3% of gross revenue, and may raise the $500 minimum each April 1 by up to the change in the Consumer Price Index. |
| Required local marketing | $2,500–$3,000/month Disclosed
At least $3,000 per month during the first six months of operation on media directed and executed by the franchisor or its designee, then currently $2,500 per month, subject to change. The franchisor retains a management fee of the greater of $300 or 10% of monthly ad spend (up to 15% for the start-up program). The first three months of this spend, $9,000, is also shown as a line item in Item 7. At least $3,000 per month during the first six months of operation on media directed and executed by the franchisor or its designee, then currently $2,500 per month, subject to change. The franchisor retains a management fee of the greater of $300 or 10% of monthly ad spend (up to 15% for the start-up program). The first three months of this spend, $9,000, is also shown as a line item in Item 7. |
| Technology / software | $650/month Disclosed
Currently $650 per month for the first territory and $200 per month for each additional territory. May increase by up to 3% annually. Currently $650 per month for the first territory and $200 per month for each additional territory. May increase by up to 3% annually. |
| Advertising cooperative | Not disclosed in the reviewed source Not disclosedNot disclosed in the reviewed source. We did not find this value in 2026 Franchise Disclosure Document — Two Maids Franchising, LLC; we do not fill gaps with estimates or third-party figures. No advertising cooperative currently exists and no contribution amount is stated. The franchisor reserves the right to require cooperatives to be formed, with one vote per territory and franchisor-owned outlets contributing on the same basis. Item 8 separately states there is currently no purchasing or distribution cooperative. |
| Transfer fee | $5,000–$50,000 one-time Disclosed
Sale to a new franchisee: the greater of $5,000 per territory or 6% of the sale price, capped at $50,000. Sale to an existing franchisee: $5,000 per territory, capped at $50,000. No charge for assignment to a corporate entity the franchisee controls. A Transfer Lead Referral Fee of currently $15,000 may also apply. Sale to a new franchisee: the greater of $5,000 per territory or 6% of the sale price, capped at $50,000. Sale to an existing franchisee: $5,000 per territory, capped at $50,000. No charge for assignment to a corporate entity the franchisee controls. A Transfer Lead Referral Fee of currently $15,000 may also apply. |
| Renewal fee | $5,000 one-time Disclosed
$5,000 per territory, payable on signing a renewal franchise agreement. $5,000 per territory, payable on signing a renewal franchise agreement. |
| Royalty + ad fund (% of sales) | 8% Derived
|
Fee schedule (24 fees; 14 verified against the source, 10 single-pass)
Every recurring, conditional and one-time fee found in this FDD's Item 6 table (plus mandatory recurring costs disclosed in Items 7/11), each cited to its page and carrying its verification status: verified means two independent readings agreed or a tie-break re-inspection of the page decided it; single-pass means one reading captured it and it has not been independently confirmed (permitted only for fees that cannot move modeled economics — see the materiality rule). Amounts marked “not stated” are charged at then-current rates the FDD does not quantify and are never modeled as $0.
| Fee | Amount | Frequency | Mandatory | Verification | Cite | Notes |
|---|---|---|---|---|---|---|
| Royalty | Tiered (base 6%) (min $1,500/monthly) | monthly | Yes | verified (2-pass) | Item 6, p. 16 | |
| National Advertising Fund Payment | 2%–3% of gross sales (min $500/monthly) | monthly | Yes | verified (2-pass) | Item 6, p. 16 | |
| Local Advertising Services Program Fee | $2,500–$3,000 | monthly | Yes | verified (2-pass) | Item 6, p. 16 | At least $3,000/month during an initial start-up period (Items 6/11 state 6 months; Item 7's cost table instead totals $9,000 over 3 months -- see top-level notes for this internal inconsistency), then currently $2,500/month. |
| Technology Fee | Tiered (base 650%) | monthly | Yes | verified (tie-break) | Item 6, p. 16 | The Item 6 cell states two rates, so amount_type is tiered (Pass A) rather than fixed (Pass B); the base case for one territory is unambiguous at $650/month, so the entry models as fixed_annual (Pass B) rather than requires_assumption. The 3% annual escalator is carried in maximum, per Pass B. |
| Additional Territory Fee | $40,000 | one time | No | single-pass | Item 6, p. 17 | Discounted to $30,000 if bought simultaneously with the first territory (per Item 5); otherwise equals the then-current Initial Territory Fee ($40,000 currently). [Listed by one verification pass only (A); not independently confirmed.] |
| National Account Fees | Not stated | varies | No | verified (tie-break) | Item 6, p. 17 | Only if you choose to service a National Account; you may opt out of any National Account. Charged no more often than monthly. Category is marketing_other because the charge is consideration for National Account leads (Pass B); frequency stays 'varies' because 'No more often than monthly' in the Due Date column is a cap on billing cadence, not a stated monthly charge (Pass A). |
| Encroachment Payment | 100% of gross sales | per event | No | single-pass | Item 6, p. 17 | Applies only if franchisee makes sales in another franchisee's territory in violation of the franchise agreement. [Listed by one verification pass only (A); not independently confirmed.] |
| Fees on Transfer | $5,000–$50,000 | one time | No | single-pass | Item 6, p. 17 | [Listed by one verification pass only (A); not independently confirmed.] |
| Transfer Lead Referral Fee | $15,000 | one time | No | single-pass | Item 6, p. 17 | Applies only if the buyer was already in the franchisor's sale database when transfer discussions began. [Listed by one verification pass only (A); not independently confirmed.] |
| Renewal Fee | $5,000 | one time | No | single-pass | Item 6, p. 17 | [Listed by one verification pass only (A); not independently confirmed.] |
| Insufficient Funds or Late Payment Fee | $300–$500 | per event | No | verified (2-pass) | Item 6, p. 18 | Charged per occurrence for insufficient funds or late payment of Royalty/Ad Fund/Local Advertising/Technology Fee. |
| Late Reporting Administrative Fee | $300–$500 | per event | No | verified (2-pass) | Item 6, p. 18 | Charged per occurrence if Gross Revenue is not timely reported. |
| Convention Fee | Not stated | annual | Yes | verified (2-pass) | Item 6, p. 18 | Attendance at the Annual Convention is mandatory; travel/lodging/meals are separate costs. |
| Optional Meetings and Trainings | $100–$1,500 | per event | No | verified (tie-break) | Item 6, p. 18 | Explicitly optional; payable by registration date. Distinct from the mandatory Convention Fee (not more than $2,000 annually), which is a separate Item 6 row. |
| Additional Training Requested By You | $250 | per event | No | verified (tie-break) | Item 6, p. 18 | Only if, at your request, the franchisor sends a staff member to the Franchised Business for further assistance. $1,500 is a cap, not the top of a quoted range, so it is recorded in maximum and range_high is null (Pass A had put it in range_high). |
| Audit | Not stated | per event | No | single-pass | Item 6, p. 19 | Charged only if audit is required due to reporting failures or reveals understatement of 5% or more. [Listed by one verification pass only (A); not independently confirmed.] |
| Insurance | Not stated | per event | No | single-pass | Item 6, p. 19 | Only if franchisee fails to obtain required insurance and franchisor obtains it on their behalf. [Listed by one verification pass only (A); not independently confirmed.] |
| Costs and Attorneys' Fees | Not stated | per event | No | single-pass | Item 6, p. 19 | Payable if franchisee breaches the agreement and franchisor prevails in arbitration/litigation. [Listed by one verification pass only (A); not independently confirmed.] |
| Indemnification | Not stated | per event | No | single-pass | Item 6, p. 19 | Reimbursement for costs/expenses related to certain third-party claims against the franchisor. [Listed by one verification pass only (A); not independently confirmed.] |
| Liquidated Damages | Not stated | per event | No | single-pass | Item 6, p. 19 | Payable if franchisee abandons/ceases operating before term expiration without franchisor's prior written consent. [Listed by one verification pass only (A); not independently confirmed.] |
| ProfitKeeper Reporting Software | Not stated | varies | Yes | verified (tie-break) | Item 11, p. 34 | Currently required for reporting gross sales and other financial information; the franchisor has complete access to the data. Pass B assumed ProfitKeeper is covered by the Technology Fee and set overlaps_with/included_elsewhere; the FDD never says so (the Technology Fee remark only reads 'Contributes to costs of technology platforms'), so overlaps_with stays null. |
| QuickBooks Accounting Application | Not stated | monthly | Yes | verified (tie-break) | Item 11, p. 35 | Required accounting application for the Franchised Business. Item 11 (page 35) adds 'You may incur additional software fees from third party vendors including but not limited to QuickBooks and CareerPlug' and refers to 'the monthly software fees', which supports monthly frequency without a stated amount. |
| CareerPlug Recruiting Application | $45 | monthly | No | verified (2-pass) | Item 11, p. 35 | Recommended, not required. |
| Advertising cooperative contribution | Not stated | varies | No | verified (tie-break) | Item 11, p. 34 | Only if the franchisor designates a cooperative area. No advertising cooperatives exist as of the issuance date; participation is required if one is formed. The FDD does not say a cooperative contribution would be credited against the 2% National Advertising Fund payment or the Local Advertising Services Program Fee, so overlaps_with is null; with model_treatment unknown_amount there is no double counting. |
All fees are collected by and payable to the franchisor, are non-refundable, and are drawn directly from the franchisee's bank account by ACH. Royalty, national advertising and technology fees are charged per territory. The mandatory minimums mean a franchisee owes at least $1,500 royalty plus $500 advertising plus $650 technology plus $2,500 local advertising per month per first territory after the first year regardless of sales. Fixed and percentage-based recurring charges to the franchisor therefore total roughly $5,150 per month at minimum once minimums are fully phased in.
Financial performance (Item 19)
What the franchisor actually disclosedWho is represented: Franchised territories only; there were no company-owned outlets in 2025. Charts 1-5 split the 94 franchised territories open two years or more at Dec 31, 2025 into quintiles by gross revenue (19/19/19/19/18); Charts 6-10 re-sort the same 94 by household count. Chart 11 covers the 10 territories open 12-24 months. Chart 12 aggregates 24 multi-unit franchisees operating 65 territories already counted in Charts 1-10. Of the 184 franchised locations open at Dec 31, 2025, the charts exclude 58 open less than a year, 2 that did not report data, and 20 small adjacent territories reported as part of neighbouring full-size territories.
Qualifications: The gross revenue figures are unaudited. There is no system-wide average or median: the franchisor reports only quintile statistics, so the spread it discloses is between groups of roughly 19 territories, not between individual outlets. Within each chart the Low, Average, Median and High columns are computed line by line, so the numbers in a single column do not describe one outlet — in Chart 1, for example, the Low column shows cleaning materials of $17,616 against a Median column figure of $12,514. 'Gross Margin' deducts only direct labor and cleaning materials; it is not profit and excludes rent, royalties, advertising and technology fees, insurance, administrative payroll, owner compensation, taxes, interest and depreciation. Franchisees whose territories are less than a year old — 58 of 184 locations, close to a third of the system — are excluded entirely, as are 2 non-reporting locations, so the charts describe a more mature subset than the system as a whole. Chart 12 counts multi-unit owners once each across all their territories and overlaps Charts 1-10. Gross revenue is defined as billings whether collected or not, so it is not the same as cash received.
View full Item 19 disclosure and tables
Two Maids does make a financial performance representation, but it is structured as quintiles rather than as a single system average. The core disclosure covers the 94 franchised territories that had been open at least two years at December 31, 2025 — about half of the 184 franchised locations then open. Ranked by gross revenue, the average for the top fifth was $1,085,621 and for the bottom fifth $229,897, with individual territories ranging from $36,919 to $1,831,970. A second set of charts re-sorts the same 94 territories by household count and shows much weaker separation, which suggests territory population is a poor predictor of revenue in this system. Territories open between one and two years averaged $302,267. The franchisor also discloses direct labor and cleaning materials for each group, producing an average gross margin of roughly 51% to 53% in every quintile. That margin is struck before rent, royalties, advertising and technology fees, administrative payroll and owner compensation, so it does not indicate what an owner earns. No system-wide average, no median for the full population, no net income, and no data at all for the 58 locations open less than a year appear anywhere in Item 19.
| Metric | Subset | Value | Units | Period | Cite |
|---|---|---|---|---|---|
| Gross revenue — quintile 1, top 19 of 94 territories open 2+ years ranked by gross revenue 37% of units met or exceeded 7 of the 19 territories in this quintile attained or surpassed this average. | Top quintile by gross revenue Average | $1,085,621 | 19 | CY2025 | FDD p.51 |
| Gross revenue — quintile 1, top 19 of 94 territories open 2+ years ranked by gross revenue 53% of units met or exceeded | Top quintile by gross revenue Median | $935,441 | 19 | CY2025 | FDD p.51 |
| Gross revenue — highest single territory among the 94 open 2+ years Chart 8 identifies this territory as having 172,049 households. | Top quintile by gross revenue High | $1,831,970 | 19 | CY2025 | FDD p.51 |
| Gross revenue — quintile 2 of 94 territories open 2+ years ranked by gross revenue 47% of units met or exceeded | Second quintile by gross revenue Average | $594,532 | 19 | CY2025 | FDD p.52 |
| Gross revenue — quintile 3 of 94 territories open 2+ years ranked by gross revenue 53% of units met or exceeded Quintile range as disclosed: low $385,818, high $514,057. | Third quintile by gross revenue Average | $457,030 | 19 | CY2025 | FDD p.53 |
| Gross revenue — quintile 4 of 94 territories open 2+ years ranked by gross revenue 53% of units met or exceeded | Fourth quintile by gross revenue Average | $333,154 | 19 | CY2025 | FDD p.54 |
| Gross revenue — quintile 5, lowest 18 of 94 territories open 2+ years ranked by gross revenue 72% of units met or exceeded 13 of the 18 territories in this quintile attained or surpassed this average, which is pulled down by the single lowest territory. | Bottom quintile by gross revenue Average | $229,897 | 18 | CY2025 | FDD p.55 |
| Gross revenue — lowest single territory among the 94 open 2+ years Chart 8 identifies this territory as having 183,091 households. | Bottom quintile by gross revenue Low | $36,919 | 18 | CY2025 | FDD p.55 |
| Gross revenue — territories open at least 12 months but less than 2 years 50% of units met or exceeded Disclosed range for this group: low $97,887, high $658,429. | Territories open 12-24 months Average | $302,267 | 10 | CY2025 | FDD p.61 |
| Gross revenue — territories open at least 12 months but less than 2 years 50% of units met or exceeded | Territories open 12-24 months Median | $287,755 | 10 | CY2025 | FDD p.61 |
| Gross revenue per multi-unit franchisee (all their territories combined), owners with territories open 2+ years 46% of units met or exceeded Counted per franchisee, not per territory; these owners average 2.71 territories each. Their territories are also included in Charts 1-10, so this chart is not additive to them. | 24 multi-unit franchisees operating 65 territories Average | $1,432,094 | 24 | CY2025 | FDD p.62 |
| Share of gross revenue from recurring customers — quintile 1 of 94 territories open 2+ years Recurring-customer share averages 77% to 83% across the five revenue quintiles and 74% for territories open 12-24 months. | Top quintile by gross revenue Average | 82% | 19 | CY2025 | FDD p.51 |
| Average ticket price, all customers — quintile 1 of 94 territories open 2+ years Recurring customers average $187 per visit and one-time customers $336 in this quintile. | Top quintile by gross revenue Average | $210 | 19 | CY2025 | FDD p.51 |
Disclosed cost and profit figures
These figures are disclosed by the franchisor for the population stated in each row — often a subset (company-owned units, or franchisees who chose to report). They frequently exclude owner compensation, rent, debt service, taxes or royalties. They are not a prediction of your results.
| Metric | Subset | Value | Units | Period | Cite |
|---|---|---|---|---|---|
| Gross margin (gross revenue less direct labor and cleaning materials) — quintile 1 of 94 territories open 2+ years Gross margin here deducts only direct labor and cleaning materials. It is not profit: rent, royalties, advertising fees, technology fees, insurance, administrative payroll, owner compensation, taxes, interest and depreciation are all excluded. | Top quintile by gross revenue Average | $557,733 | 19 | CY2025 | FDD p.51 |
| Gross margin percentage — quintile 1 of 94 territories open 2+ years Deducts direct labor and cleaning materials only; no operating expenses. | Top quintile by gross revenue Average | 51% | 19 | CY2025 | FDD p.51 |
| Gross margin percentage — quintile 5, lowest 18 of 94 territories open 2+ years Average gross margin percentage varies little across the five revenue quintiles (51% to 53% on the average column), so the spread between quintiles comes almost entirely from revenue rather than from labor efficiency. | Bottom quintile by gross revenue Average | 52% | 18 | CY2025 | FDD p.55 |
| Gross margin (gross revenue less direct labor and cleaning materials) — quintile 5, lowest 18 of 94 territories open 2+ years Before rent, royalties, advertising and technology fees, administrative payroll, owner compensation and all other operating costs. | Bottom quintile by gross revenue Average | $118,625 | 18 | CY2025 | FDD p.55 |
System health (Item 20)
Outlets, openings, exits and transfers by fiscal year · U.S. onlyView detailed Item 20 tables and source notes
| Fiscal year | Start | Opened | Terminated | Not renewed | Reacquired | Ceased — other | End | Transfers | Company-owned (end) |
|---|---|---|---|---|---|---|---|---|---|
| 2023 | 99 | 24 | 2 | 0 | 0 | 3 | 118 | 6 | 0 |
| 2024 | 118 | 32 | 3 | 0 | 0 | 3 | 144 | 10 | 0 |
| 2025 | 144 | 51 | 3 | 0 | 0 | 8 | 184 | 13 | 0 |
Disclosed 2026 Franchise Disclosure Document — Two Maids Franchising, LLC, Item 20, Tables 1–3 (PDF p. 64). All three tables foot: start plus openings less terminations and other closures equals the year-end count in every year, and Table 1 agrees with Table 3. The system grew from 99 to 184 franchised outlets over the three years, a net gain of 85, with openings accelerating (24, then 32, then 51). Closures are small but rising: 2 terminations and 3 other cessations in 2023, 3 and 3 in 2024, 3 and 8 in 2025 — 11 total closures in 2025 against 51 openings. No outlet was reacquired by the franchisor and none went unrenewed in any year. Transfers to new owners more than doubled over the period, from 6 to 13. There have been no company-owned outlets since the Austin, Texas location closed in May 2021 and the Birmingham location was franchised in 2022. Footnotes to Table 3 disclose that several 2023 and 2025 openings closed within the same year, and that one outlet previously reported as opening in 2022 actually opened in 2023.
Source data notes (7) — inconsistencies found in the FDD itself during verification
Our verification re-reads every table. Where the FDD's own printed tables disagree, we document the discrepancy rather than silently "fixing" it. Classes: B = arithmetic error in the source's derived column; C = the printed tables genuinely disagree; D = a legitimate definitional difference (e.g., transfers netted, explained by a footnote); E = unresolved ambiguity. Figures a material C/E issue puts in doubt are excluded from our derived metrics, scores and rankings.
- [C/material] Table 3 2025: The Ohio 2025 row prints start 2, opened 2, terminations 0, non-renewals 0, reacquired 0, ceased-other 0, end 2. It does not foot: 2 + 2 = 4, not 2. Confirmed on the rendered page image, so this is not a text-layer artifact. As a result the 36 state rows' end-of-year column sums to 182 against the printed TOTAL of 184, while the 2025 start (144), opened (51), terminations (3) and ceased-other (8) columns all sum exactly to their printed totals. — The printed TOTAL row is the correct figure: 144 + 51 - 3 - 8 = 184, which also matches Table 1 (144 -> 184, +40) and Item 19's 184 franchised locations at 12/31/2025. Ohio's end-of-year cell should read 4; the printed 2 is a source-document error confined to that cell. Use the TOTAL row (page 68) for all derived metrics. Pass A's observation that 'Table 3 foots exactly each year' is true only of the TOTAL row; Pass B correctly found the row-level break.
- [A/minor] Table 3 2023: Florida's 2023 row extracts as opened '61&3', terminations '21&3' and end '181&3' - pdftotext gluing footnote markers 1 and 3 onto the digits 6, 2 and 18. — Correct values are opened 6, terminations 2, end 18 (14 + 6 - 2 = 18), confirmed on physical page 66; with these values the 2023 state rows sum exactly to the printed TOTAL (99, 24, 2, 0, 0, 3, 118). Footnote 1 covers two outlets opened and closed in 2023 and footnote 3 an outlet previously reported as a 2022 opening.
- [A/minor] Table 3 2023: Illinois's 2023 row extracts as opened '12' and ceased-other '12' - the footnote marker 2 glued onto the digit 1 in both cells. — Correct values are opened 1 and ceased-other 1 (3 + 1 - 1 = 3), confirmed on physical page 66 and by the 2023 column sums tying to the printed TOTAL. Footnote 2: one outlet opened in 2023 and the same outlet closed in 2023.
- [A/minor] Table 3 2025: Louisiana's 2025 row extracts as opened '14' / ceased-other '24' and Maryland's as opened '24' / ceased-other '24' - footnote marker 4 glued onto the digits. — Rendered page image (physical page 67) shows Louisiana opened 1, ceased-other 2 (2 + 1 - 2 = 1) and Maryland opened 2, ceased-other 2 (5 + 2 - 2 = 5). Footnote 4: one outlet opened and closed in 2025. With these values the 2025 opened and ceased-other columns tie exactly to the printed totals of 51 and 8.
- [D/minor] Table 3 footnotes: Footnote 3 discloses that one outlet previously reported as opening in 2022 in fact opened in 2023, so a prior-year Item 20 table was effectively restated; footnotes 1, 2 and 4 disclose four outlets that opened and closed within the same year (two in Florida 2023, one in Illinois 2023, one each in Louisiana and Maryland 2025). — Legitimate, footnote-explained presentation. Same-year open/close units still appear in both the opened and the closure columns, so gross openings and gross closures are slightly inflated relative to net change, but every year's columns still foot. No restatement of the current tables is required; year-over-year comparisons against the prior FDD should note the one reclassified 2022 opening.
- [D/minor] Table 3 / Item 19: Two Maids counts territories rather than physical outlets. Item 19 notes that 20 small territories are folded into adjacent full-size territories for reporting and that 24 multi-unit franchisees hold 65 of the 184 territories. — A definitional difference, not an arithmetic error: the Item 20 count is a territory count and overstates the number of distinct operators (roughly 143 franchisee groups behind 184 territories). Item 20 figures remain usable for unit and growth metrics provided they are labelled as territories.
- [D/minor] Table 5 2026: Table 5 prints no TOTAL row; the 35 state rows sum to 37 franchise agreements signed but not opened and 42 projected new franchised outlets for 2026. Four states with signed agreements project zero openings (Idaho 1/0, Utah 5/0, Virginia 1/0, Washington 4/0), Washington DC shows zeros in all three columns, and five states with no current outlets (Delaware, Iowa, Nebraska, Oklahoma, Oregon) appear with projected openings. — Legitimate table-definition difference. The FTC form does not require a total row in Table 5, and projections are forward-looking franchisor estimates that need not equal signed agreements - a signed agreement can open after 2026, and a projected opening need not be pre-signed. Confirmed on physical pages 69-70; no reconciliation to Table 3 is expected.
Company-owned outlets (Table 4)
| Year | Start | Opened | Reacquired from franchisee | Closed | Sold to franchisee | End |
|---|---|---|---|---|---|---|
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 |
Read: How to read Item 20.
Ownership and operations
Items 11, 12, 15, 17Manager-run permitted Disclosed
- Source
- 2026 Franchise Disclosure Document — Two Maids Franchising, LLC
- Document
- FDD 2026, issued 2026-04-01
- Item
- Item 15
- Page
- PDF p. 44
- Obtained
- Wisconsin Department of Financial Institutions — Franchise Registration Search, file 640873
The franchisor states it prefers active owners and does not want passive investors, but permits an alternative: a franchisee who does not operate the business personally must employ at least one full-time manager who completes initial training, devotes their entire time during normal business hours to the business, and is bound by the confidentiality and non-compete covenants. The manager need not hold equity. Separately, Item 12 requires the franchisee to devote full-time attention to promoting and developing the territory, which sits awkwardly against the manager option; a prospective buyer should clarify how the franchisor applies these two provisions together.
View operating requirements, territory and contract term
| Owner involvement (Item 15) | Manager-run permitted Disclosed
The franchisor states it prefers active owners and does not want passive investors, but permits an alternative: a franchisee who does not operate the business personally must employ at least one full-time manager who completes initial training, devotes their entire time during normal business hours to the business, and is bound by the confidentiality and non-compete covenants. The manager need not hold equity. Separately, Item 12 requires the franchisee to devote full-time attention to promoting and developing the territory, which sits awkwardly against the manager option; a prospective buyer should clarify how the franchisor applies these two provisions together. The franchisor states it prefers active owners and does not want passive investors, but permits an alternative: a franchisee who does not operate the business personally must employ at least one full-time manager who completes initial training, devotes their entire time during normal business hours to the business, and is bound by the confidentiality and non-compete covenants. The manager need not hold equity. Separately, Item 12 requires the franchisee to devote full-time attention to promoting and developing the territory, which sits awkwardly against the manager option; a prospective buyer should clarify how the franchisor applies these two provisions together. |
|---|---|
| Initial training | Ten days of combined classroom and on-the-job training, listed as 43.5 classroom hours plus 20.5 on-the-job hours (64 hours total). Three days take place at Two Maids University in Jefferson County (Birmingham), Alabama and five days at the franchisee's own office or elsewhere in the territory. The majority owner or operating partner must complete all ten days, and the franchisee or their manager must finish the program before opening. Training must be completed within 180 days of signing. Two people train at no charge under the first franchise agreement; additional attendees may be charged up to $150 per person per day, and later on-request visits from franchisor staff cost $250 per day plus expenses. The franchisor provides a $1,000 travel voucher; all other travel, lodging and meals are the franchisee's cost. There is no formal training schedule and no training requirement for franchise agreements after the first. Disclosed
The document describes the program as 10 days but itemises only 3 days in Alabama plus 5 days in the territory; the remaining 2 days are not located. |
| Multi-unit / development options | Multi-unit ownership happens through separate franchise agreements for separate territories rather than an area development agreement. A second territory bought at the same time as the first carries a discounted Additional Territory Fee of $30,000; any later territory costs the then-current Initial Territory Fee, disclosed as $40,000. No Initial Franchise Fee is charged on a subsequent agreement and no additional training is required. Additional territories must generally be contiguous or close to the first, must be available, and are granted only if the franchisee is not in default. Item 12 states the franchisee has no right to acquire additional franchises anywhere and no option or right of first refusal on adjacent territories. Item 19 Chart 12 shows 24 of the system's franchisees operated 65 territories at the end of 2025, an average of 2.71 each. Disclosed
|
| Territory (Item 12) | The territory is protected but expressly non-exclusive. It is defined by U.S. Postal Service ZIP codes and must hold at least 50,000 households; those ZIP codes are fixed for the term even if postal boundaries or population change. Inside it the franchisor will not open another franchised or company-owned outlet selling residential cleaning under the same system and marks, and protection does not depend on sales volume or market penetration. The carve-outs are broad: the franchisor and its affiliates may sell commercial cleaning under the same marks in the territory, sell residential or commercial cleaning under different marks, sell through online channels or direct marketing without compensating the franchisee, acquire or be acquired by a competing cleaning franchisor operating there, and require participation in future e-commerce arrangements. The franchisee may not advertise into other territories and needs written approval to sell into unassigned 'Gray Area' nearby, which the franchisor may reassign at any time. Disclosed
|
| Initial term | 10 years Disclosed
|
| Renewal | Two consecutive five-year renewal terms. The franchisor gives at least 180 days' notice before expiry; the franchisee must sign the then-current form of franchise agreement at least 30 days before the term ends, pay a $5,000 per-territory renewal fee, not be in default, and make required upgrades to the business. The renewal agreement may contain materially different terms from the current one. Disclosed
|
| Staffing | The Item 7 model assumes a leased office or light-industrial unit of roughly 1,500-2,000 square feet (typical leased space 1,200-1,800 sq ft) and includes 10 sets of uniforms, implying employee cleaning crews rather than subcontractors. The 'additional funds' estimate for the first three months explicitly assumes the owner takes no salary or draw and hires no manager during that period. Dividing the disclosed average direct-labor figures by the disclosed average gross revenue gives 43% to 47% across the five quintiles. No headcount, crew size or operating hours are stated anywhere in the reviewed document. Disclosed
Direct-labor percentage is our reading of the disclosed Item 19 average columns; the FDD does not state it as a ratio. |
Risk and legal observations
Items 3, 4, 8, 15, 17 — summarized neutrallyLitigation: 2 matter(s) disclosed Disclosed · Bankruptcy: None disclosed Disclosed
View legal disclosures, restrictions and guarantees
| Litigation (Item 3) | 2 matter(s) disclosed Disclosed Two matters are listed. The first is a 2006 consent order between the Maryland Securities Division and Aussie Pet Mobile, Inc. — an affiliate under common ownership, then under different ownership — which required that affiliate to stop offering and selling franchises in violation of Maryland franchise law, rescind one franchisee's agreements, and confirm it had implemented compliance procedures. It carried no monetary sanction and did not involve Two Maids. The second is a collection action the franchisor filed against a former franchisee in Bexar County, Texas in December 2025 to recover unpaid fees; no outcome is stated. No franchisee-initiated litigation against the franchisor is disclosed. |
|---|---|
| Bankruptcy (Item 4) | None disclosed Disclosed Item 4 states that no bankruptcy is required to be disclosed. |
| Personal guaranty | Required Disclosed
The franchisee must be a corporate entity by opening. Everyone with direct or indirect control of that entity, and everyone with a direct or indirect beneficial ownership interest in it, must sign the Personal Covenant and Guarantee; a married franchisee's spouse must sign too. The cover page flags spousal liability as a special risk: the spouse unconditionally guarantees every obligation and is jointly and severally liable for the franchise's debts. Item 10 notes no separate personal guaranty is needed for franchisor financing, which is secured by a lien on substantially all business assets. |
| Non-compete | During the term the franchisee may have no involvement in a competing business anywhere in the United States or in any other country where the franchisor has applied to register its trademarks. After termination or expiry, the franchisee may not engage in a competing business for two years within the former territory or within 25 miles of any other Two Maids territory, and must fully de-identify. Both covenants are stated to be subject to state law. The full-time manager, if one is employed, is also bound by these covenants. Disclosed
|
| Transfer restrictions | The franchisor must approve every transfer, and 'transfer' is defined broadly to include a transfer of the contract, of assets, or any ownership change. Conditions for approval: the buyer qualifies, the transfer fee is paid, the purchase agreement is approved, training is arranged, the seller signs a release, all money owed is paid, and the buyer signs the then-current franchise agreement — which may differ materially from the seller's. The franchisor holds a right of first refusal to match any offer. The transfer fee is the greater of $5,000 per territory or 6% of the sale price up to $50,000 when selling to a new franchisee, or $5,000 per territory up to $50,000 when selling to an existing one; a Transfer Lead Referral Fee of currently $15,000 also applies if the buyer came from the franchisor's sales database. On death or disability, the heir or successor must complete initial training within 30 days of the transfer date. After expiry or termination the franchisor has an option to buy the business, including leasehold rights, at fair market value. Disclosed
|
| Termination / non-renewal | The franchisee may terminate only on grounds permitted by law; the agreement grants no termination right of its own. The franchisor cannot terminate without cause, but the list of causes is long. Curable defaults carry 30 days to cure, except service-mark violations, which carry 7 days with the cure beginning within 24 hours of notice. Non-curable grounds include abandonment, insolvency, material misrepresentation, conduct reflecting materially and unfavourably on the business or marks, failure to comply with any applicable law within 10 days of notice, repeated breaches whether or not corrected, an unsatisfied final judgment after 30 days, a felony or moral-turpitude conviction, failure to pay fees within 5 days of written notice, and termination of any other franchise agreement between the parties. Missing a payment on franchisor financing is also a ground. On abandonment the franchisee owes liquidated damages equal to average monthly royalty and advertising contributions over the preceding 12 months times the months left in the term. On termination or non-renewal the franchisee must de-identify, pay all sums due, and assign all business telephone numbers to the franchisor. Disclosed
|
| Supplier restrictions (Item 8) | Equipment, products and supplies may be bought only from the franchisor or its approved suppliers. The franchisor is the sole source for all trademarked items and for all employee uniforms and aprons, and may make itself or an affiliate the exclusive required source for anything it deems essential or proprietary. Franchisees must use its designated call-tracking system (currently Invoca) and telephone system (currently RingCentral), and it is the exclusive supplier of the Local Advertising Start-Up Program. Alternative suppliers must be submitted for approval, typically about 30 days and free, but the franchisor need not approve more suppliers. It states it profits on items it sells directly and may take rebates from suppliers. In its last fiscal year its total revenue was $13,897,239, of which $17,948 (0.1%) came from uniform sales, $432,929 (3.1%) from software fees and $4,501,205 (32.4%) from Local Advertising Services Fees. It estimates specified items will be 75-90% of a franchisee's initial purchases and 45-65% of ongoing operating costs. There is currently no purchasing or distribution cooperative, though the franchisor may create one and require participation. Disclosed
|
| Dispute resolution | Except for certain claims and subject to state law, all disputes must be mediated or arbitrated in Jefferson County, Alabama. Claims for equitable or injunctive relief must also be brought in Jefferson County, Alabama. Alabama law governs except that federal law applies to arbitration and trademark issues, and the franchisee's own state law applies to amendment of the agreement, maximum interest rates and post-termination non-competition. The cover page carries a required state risk warning that out-of-state dispute resolution may force a franchisee to accept a less favourable settlement and may cost more than resolving disputes locally. If the franchisee breaches and the franchisor prevails, the franchisee owes the franchisor's reasonable attorneys' fees and costs. Franchisees who take franchisor financing waive notice of a collection action and waive the right to a jury trial. Disclosed
|
- Minimum monthly payments apply regardless of sales: after the first year, at least $1,500 royalty and $500 advertising fund per territory per month, plus a $650 technology fee and $2,500 local advertising spend for the first territory. The cover page lists mandatory minimum payments as a special risk.
- The franchisee is required to spend $3,000 per month on franchisor-directed advertising for the first six months and about $2,500 per month thereafter, and the franchisor keeps a management fee of the greater of $300 or 10% of that spend. Local Advertising Services Fees were 32.4% of the franchisor's total revenue in its last fiscal year.
- Selling in another franchisee's territory triggers an encroachment payment of 100% of the gross sales made there, offered as an alternative to termination.
- The franchisor's own audited financial statements are not in the document. Item 21 provides the audited statements of the parent, Home Franchise Concepts, LLC, together with a guarantee of performance from that parent.
- Attendance at the annual convention is mandatory, at a fee of up to $2,000 a year plus travel, lodging and meals.
- Item 7's conversion-franchise total ($93,440-$139,890) does not match the cover page's conversion total ($83,440-$139,890).
- Two Maids is one of several home-services brands under Home Franchise Concepts; the franchisor and its affiliates may sell commercial cleaning services, and residential or commercial cleaning under other marks, inside a franchisee's territory.
Summaries are neutral paraphrases of the cited document and are not legal advice. Read the full Items in the current FDD and consult a franchise attorney.
Illustrative unit economics
Not disclosedNo model is offered for Two Maids because no annual average unit sales disclosed in Item 19. We do not manufacture estimates where the disclosure does not support them.
Sources and provenance
Primary source: 2026 Franchise Disclosure Document — Two Maids Franchising, LLC · issued 2026-04-01. Find the FDD at Wisconsin Department of Financial Institutions — Franchise Registration Search. We cite source pages and do not redistribute PDFs.
View all sources, provenance and verification notes
| Document | Obtained from | Dates | Status |
|---|---|---|---|
| 2026 Franchise Disclosure Document — Two Maids Franchising, LLC Registry file 640873 · 289 pages Wisconsin registration effective 4/8/2026, status Registered. Financial data covers fiscal years 2023-2025. | Wisconsin Department of Financial Institutions — Franchise Registration Search | Issued 2026-04-01 Retrieved 2026-08-29 | Newest available at retrieval |
AI-assisted extraction from the archived FDD text, independently machine-verified against the cited source (two passes plus tie-break); not human-reviewed. Extracted 2026-08-29. Last updated 2026-09-05. AI-assisted extraction independently machine-verified against the cited source document (2026-08-30): two independent AI reading passes plus tie-break re-inspection of every disagreement; 71 of 77 material fields confirmed (64 with the exact page citation re-confirmed), 0 corrected, 0 unresolved, 6 confirmed not disclosed. No human has reviewed this profile. Fiscal year covered: FY2025 (Dec 31, 2025). See how we use AI and verify data.
Fields flagged as uncertain (5)
- investment.franchise_fee_low / franchise_fee_high — the $19,950 Initial Franchise Fee row only; a $40,000 Initial Territory Fee is also due at signing, making $59,950. See the field notes.
- investment.alternative_formats[0] — the conversion total is recorded as the Item 7 table shows it ($93,440-$139,890); the cover page states $83,440-$139,890 for the same format.
- item19.headline_auv — null because no system-wide average is disclosed; a count-weighted average of the quintile means gives about $543,346, recorded in the field note only.
- item20.projected_openings_next_year and item20.signed_not_open — Table 5 has no total row, so both are our column sums of the state rows (42 and 37 respectively).
- franchisor.business_since — recorded as 2013, when the franchisor was formed and began franchising; Item 1 says it did not itself operate a Two Maids business until 2016.
Extraction notes (11)
- Item 7's line items foot exactly to both the low total ($93,440) and the high total ($149,890); Item 20 Tables 1, 2 and 3 also foot in every year and Table 1 agrees with Table 3.
- The two Item 19 quintile groupings cover the same 94 territories sorted two different ways, and their count-weighted means agree to within $16 in aggregate ($51,074,549 vs $51,074,533), which independently confirms the quintile figures are internally consistent.
- Within each Item 19 chart the Low, Average, Median and High columns are computed separately for each row, so a single column does not describe one outlet — in Chart 1 the Low column shows higher cleaning materials than the Median column.
- This is the 2026 FDD, issuance date April 1, 2026, registered in Wisconsin effective April 8, 2026, and is treated as current. Financial and outlet data cover fiscal years 2023-2025 ending December 31.
- No minimum liquidity or net worth requirement appears anywhere in the reviewed document; Item 7 note 7 only recommends $60,000 of working capital for the first year.
- The franchisor's own audited financial statements are not included. Item 21 supplies the audited statements of the parent, Home Franchise Concepts, LLC, plus that parent's guarantee of performance.
- Item 3's first matter concerns Aussie Pet Mobile, Inc., an affiliate under common ownership at the time of disclosure but under different ownership when the 2006 Maryland consent order was entered; it did not involve Two Maids.
- Item 20 covers U.S. states and the District of Columbia only, so us_only is set true. Item 19 notes that 20 smaller adjacent territories are reported as part of neighbouring full-size territories, which reconciles the chart populations (94 + 10 + 58 + 2 + 20) to the 184 franchised locations.
- Item 1 states the franchisor was formed on August 14, 2013 to start the franchising program and began franchising that year, but did not itself operate a business of this type until 2016, when the Birmingham location became a company operation after being run by Two Maids of the Southeast, Inc. The FDD states the franchisor has no predecessors. business_since is therefore recorded as 2013.
- Item 11 describes the initial training program as 10 days but locates only 3 days in Jefferson County, Alabama and 5 days in the franchisee's territory; the remaining 2 days are not placed. The hour table totals 43.5 classroom and 20.5 on-the-job hours.
- franchise_fee_low/high recorded as the $59,950 sum of the mandatory Initial Franchise Fee ($19,950) and Initial Territory Fee ($40,000), per site convention.
We do not host or redistribute FDD PDFs. Search the registry linked above by franchisor name to obtain the document. Found an error? Report a correction with the field and the primary source.
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