Advertising & Editorial Independence

Current status

Advertising, sponsorships and visitor analytics are currently disabled. Core research is free to access. We do not sell franchise leads, pass inquiries to sellers, or receive commissions, referral fees or success fees when readers buy a franchise.

Research decisions

Brands cannot buy coverage, favorable wording, higher scores, ranking placement or removal of accurate information. Rankings apply the same published methodology to each brand’s primary-source data. Advertising spend, or its withdrawal, does not change research decisions.

We do not accept gifts, travel, hospitality, equity or other benefits in exchange for coverage. Material conflicts affecting research would be disclosed and managed, including stepping back from the affected judgment. External contributors are subject to the same standards; promotional copy is not presented as independent research.

Readers and franchisors may submit factual corrections. We evaluate supporting evidence, correct errors and consider documented context. A commercial relationship gives no special right to approve or alter editorial content.

If advertising is introduced

Ads and sponsorships will be clearly labeled where they appear and kept separate from profiles, data, scores and rankings. Advertisers receive no advance editorial approval or influence over conclusions. Placement is not an endorsement. A franchisor will not sponsor its own profile, category or ranking page.

Before advertising is enabled, we will update the Privacy Policy and provide any required consent or privacy controls. No advertising technology is active now.

Questions or independence concerns: [email protected].