Crumbl vs. Scooter's Coffee vs. Dunkin'
Three high-investment beverage-and-treat concepts at different stages of system maturity. Every figure below comes from each brand’s own Franchise Disclosure Document, with its evidence tier. Where a brand did not disclose something, the cell says so.
Crumbl (2026 FDD) lists a total initial investment of $848,566 to $1,472,533. Royalty plus ad fund total 10% of sales. Item 19 reports average unit sales of $1,139,162 across 776 units for CY2025. Franchised outlets moved from 689 to 1,101 between 2023 and 2025 (+412), with 440 openings, 28 exits and 188 transfers. Evidence confidence: High.
Scooter's Coffee (2026 FDD) lists a total initial investment of $1,163,650 to $1,345,750. Royalty plus ad fund total 8% of sales. Item 19 reports average unit sales of $999,869 across 761 units for CY2025. Franchised outlets moved from 525 to 882 between 2023 and 2025 (+357), with 415 openings, 58 exits and 94 transfers. Evidence confidence: High.
Dunkin' (2026 FDD) lists a total initial investment of $532,400 to $1,832,500. Royalty plus ad fund total 10.9% of sales. Item 19 reports average unit sales of $1,372,069 across 7,010 units for FY2025. Franchised outlets moved from 8,087 to 8,744 between 2023 and 2025 (+657), with 970 openings, 343 exits and 602 transfers. Evidence confidence: High.
| Metric | Crumbl | Scooter's Coffee | Dunkin' |
|---|---|---|---|
| Overview | |||
| Category | Food & QSR FDD | Food & QSR FDD | Food & QSR FDD |
| FDD year | 2026 FDD | 2026 FDD | 2026 FDD |
| Total outlets (latest FY) | 1,101 FDD | 906 FDD | 8,780 FDD |
| Investment | |||
| Total investment (Item 7) | $848,566 – $1,472,533 FDD | $1,163,650 – $1,345,750 FDD | $532,400 – $1,832,500 FDD |
| Initial franchise fee (named Item 5 fee only) | $50,000 FDD | $40,000 FDD | $90,000 FDD |
| Fees | |||
| Royalty | 8% FDD | 6% FDD | 5.9% FDD |
| Ad / brand fund | 2% FDD | 2% FDD | 5% FDD |
| Royalty + ad fund Sum where both are a percent of sales |
10% Derived | 8% Derived | 10.9% Derived |
| Disclosed performance | |||
| Item 19 present | Yes FDD | Yes FDD | Yes FDD |
| Average unit sales (annual) Populations differ by brand — read each profile |
$1,139,162 FDD | $999,869 FDD | $1,372,069 FDD |
| Median unit sales | $1,093,071 FDD | $966,739 FDD | $1,297,694 FDD |
| Cost / profit data in Item 19 | No FDD | Yes (see profile for population) FDD | No FDD |
| AUV ÷ midpoint investment | 0.98× Derived | 0.80× Derived | 1.16× Derived |
| System health (Item 20) | |||
| Franchised unit change | +412 (+59.8%) 2023–2025 Derived | +357 (+68.0%) 2023–2025 Derived | +657 (+8.1%) 2023–2025 Derived |
| Openings (period) | 440 FDD | 415 FDD | 970 FDD |
| Exits (period) Terminations + non-renewals + reacquisitions + ceased-other |
28 Derived | 58 Derived | 343 Derived |
| Avg. annual attrition | 1% Derived | 2.6% Derived | 1.4% Derived |
| Transfers (period) | 188 FDD | 94 FDD | 602 FDD |
| Operations | |||
| Owner involvement (Item 15) | Manager-run permitted FDD | Manager-run permitted FDD | Manager-run permitted FDD |
| Multi-unit program disclosed | Yes FDD | Yes FDD | Yes FDD |
| Estimates | |||
| Economics model available | Yes — model estimate on profile | Yes — model estimate on profile | Yes — model estimate on profile |
| Ratings | |||
| Financial Disclosure Quality | 4 / 5 Derived | 5 / 5 Derived | 4 / 5 Derived |
| System Growth | 5 / 5 Derived | 5 / 5 Derived | 4 / 5 Derived |
| Unit Stability | 5 / 5 Derived | 4 / 5 Derived | 5 / 5 Derived |
| Investment Efficiency | 2 / 5 Derived | 2 / 5 Derived | 3 / 5 Derived |
| Evidence Confidence | High Derived | High Derived | High Derived |
Populations behind AUV figures differ (mature units, all units, gross vs. net sales). Growth and attrition are our arithmetic on Item 20. Open each profile for citations, caveats and the full Item 19 and Item 20 tables. Edit this comparison to swap brands.